Legal
Cookie Policy
This Cookie Policy was last updated on 15 January 2025 and applies to citizens of and persons permanently resident in the European Economic Area.
This English text is a translation provided for convenience. The German version of this document is the legally binding one. Read the German version
Under legal review
Important: this policy was drawn up for privatealpha.ai. It names Private Alpha Switzerland AG as the controller and lists services of the .ai site (Google Fonts, reCAPTCHA, Google Maps, YouTube, Wistia). For privatealpha.de the controller, the domain and the cookie inventory have to be replaced.
This Cookie Policy was last updated on 15 January 2025 and applies to citizens of and persons permanently resident in the European Economic Area and Switzerland.
1. Introduction
Our website https://privatealpha.ai (hereinafter referred to as the “Website”) uses cookies and similar technologies (for the sake of simplicity, all of these are grouped together under the term “cookies”). Cookies are also placed by third parties engaged by us. In the document set out below we inform you about the use of cookies on our Website.
2. What are cookies?
A cookie is a small, simple file which is sent together with pages of this Website and stored by your browser on the hard drive of your computer or of another device. The information stored in it may be returned to our servers or to the servers of the relevant third parties on a subsequent visit.
3. What are scripts?
A script is program code by means of which our Website functions properly and interactively. This code is executed on our server or on your device.
4. What is a web beacon?
A web beacon (or pixel tag) is a small, invisible piece of text or image on a website which is used to monitor traffic on a website. In order to do this, various data about you are stored by means of web beacons.
5. Cookies
5.1 Technical or functional cookies
Some cookies ensure that certain parts of the Website function properly and that your user preferences continue to be remembered. By setting functional cookies we make it easier for you to visit our Website. In this way you do not have to enter the same information repeatedly when visiting our Website, so that, for example, items remain in your shopping basket until you have paid. We may place these cookies without your consent.
5.2 Statistics cookies
We use statistics cookies in order to optimise the website experience for our users. By means of these statistics cookies we obtain insights into the use of our Website. We ask for your permission to set cookies for statistical purposes.
5.3 Marketing / tracking cookies
Marketing / tracking cookies are cookies or another form of local storage which are used to create user profiles in order to display advertising or to track the user on this website or across several websites for similar marketing purposes.
6. Cookies placed
Google Fonts
- Marketing
- Consent to service google-fonts
- Use
- We use the Google Fonts service for the display of web fonts. Read more
- Sharing of data
- For further information, please see the Google Fonts privacy policy.
- Marketing
| Name | Valid until | Purpose |
|---|---|---|
| Google Fonts API | none | Request the user IP address |
Google reCAPTCHA
- Marketing
- Consent to service google-recaptcha
- Use
- We use the Google reCAPTCHA service for spam prevention. Read more
- Sharing of data
- For further information, please see the Google reCAPTCHA privacy policy.
- Marketing
| Name | Valid until | Purpose |
|---|---|---|
| rc::c | Session | Read and filter requests from bots |
| rc::b | Session | Read and filter requests from bots |
| rc::a | Persistent | Read and filter requests from bots |
Google Maps
- Marketing
- Consent to service google-maps
- Use
- We use the Google Maps service for the display of maps. Read more
- Sharing of data
- For further information, please see the Google Maps privacy policy.
- Marketing
| Name | Valid until | Purpose |
|---|---|---|
| Google Maps API | none | Request the user IP address |
YouTube
- Marketing
- Consent to service youtube
- Use
- We use the YouTube service for the display of videos. Read more
- Sharing of data
- For further information, please see the YouTube privacy policy.
- Marketing
| Name | Valid until | Purpose |
|---|---|---|
| GPS | Session | Store location data |
| VISITOR_INFO1_LIVE | 6 months | Serve advertising or offer retargeting |
| YSC | Session | Store and track interaction |
| PREF | 8 months | Store the user preferences |
Wistia
- Marketing
- Consent to service wistia
- Use
- We use the Wistia service for the display of videos. Read more
- Sharing of data
- For further information, please see the Wistia privacy policy.
- Marketing
| Name | Valid until | Purpose |
|---|---|---|
| wistia | Persistent | Store actions carried out by users on the website |
7. Consent
When you visit our Website for the first time, we show you a pop-up with an explanation of cookies. As soon as you click on “Einstellungen speichern” (save settings), you consent to our using the categories of cookies and plug-ins which you selected in the pop-up, as described in this Cookie Statement. You can deactivate the use of cookies via your browser, but please note that our Website may then no longer function properly.
7.1 Manage your consent settings
FunctionalAlways active
Technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service expressly requested by the subscriber or user, or for the sole purpose of carrying out a communication over an electronic communications network.
StatisticsStatistics
Technical storage or access is used exclusively for statistical purposes.
MarketingMarketing
Technical storage or access is necessary in order to create user profiles, to send advertising or to track the user on a website or across several websites for similar marketing purposes.
8. Enabling / disabling and deleting cookies
You can use your internet browser to delete cookies automatically or manually. You can also specify that certain cookies may not be placed. A further option is to change the settings of your internet browser so that you receive a message each time a cookie is set. For further information on these options, please see the instructions in the help section of your browser.
Please note that our Website may not function properly if all cookies are disabled. If you delete the cookies in your browser, they will be set again, subject to your consent, when you visit our Website again.
9. Your rights in relation to personal data
You have the following rights in relation to your personal data:
You have the right to know why your personal data are needed, what happens to them and how long they are retained.
Right of access: you have the right to access the personal data known to us about you.
Right to rectification: you have the right to supplement, correct, erase or block your personal data at any time.
If you give us your consent to process your data, you have the right to withdraw that consent and to have your personal data erased.
Right to data portability: you have the right to request all your personal data from the controller and to transfer them in full to another controller.
Right to object: you may object to the processing of your data. We will comply, unless there are legitimate grounds for the processing.
To exercise these rights, please contact us. Please refer to the contact details at the end of this Cookie Statement. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to lodge a complaint with the competent supervisory authority (the data protection authority).
10. Contact details
For questions and / or comments on our Cookie Policy and this statement, please contact us using the following contact details:
Private Alpha Switzerland AGLerchenbühlstrasse 16,6045 MeggenSwitzerlandWebsite: https://privatealpha.aiE-mail: info@privatealpha.aiTelephone number +41 44 260 84 60
This Cookie Policy was synchronised with cookiedatabase.org on 15 January 2025.
Taken over from the cookie policy of privatealpha.ai.